Misbehaving: The Making of Behavioral Economics

Misbehaving by Nobel laureate Richard H. Thaler explores how real human behavior—full of biases and irrational decisions—shapes the economy. Challenging traditional economics, which assumes rational decision-making, Thaler highlights how our "misbehavior" affects markets and daily life. Through engaging stories and practical insights, he shows how behavioral economics offers new ways to understand everything from personal finance to business practices. Witty and insightful, this book is a must-read for anyone interested in the intersection of psychology and economics.

Paper Back

Author: Richard H. Thaler

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