Nudge: Improving Decisions About Health, Wealth, and Happiness
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Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H. Thaler and Cass R. Sunstein explore how we make everyday choices and how "choice architecture" can guide better decisions without limiting freedom. Drawing on behavioral science, they reveal how subtle nudges can improve outcomes for individuals and society, from health and finances to education and environmental impact.
Paper Back
Author: Richard H. Thaler , Cass R. Sunstein
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